people
Simon de Cintra
Simon de Cintra is an expert in building and delivering sales & marketing strategy and in this capacity he led the EMEA sales force at GNS American Express. He created and drove the Amex strategy in the Private Banking (High Net Worth) sector, which resulted in the signing of a series of key accounts and the launch of a ‘first of kind’ cobranded card with HSBC.
Recently he devised the restructuring of the commercial card business at Swiss Card (the Credit Suisse/Amex joint venture). In this role he used his complementary skills in development and training to create and lead high-profile sales development courses across EMEA.
In 2004 Simon took a career turn and trained as a professional actor. Since then he has used performance-based skills as the basis for workshops, clinics and one-to-one coaching sessions. Doing this has taken him all over the world working for blue chip organizations.